Strategy Sells Bitcoin Below Cost Again and Steers $650 Million of Share Sales Into Cash - Unchained
The company sold 1,690 bitcoin for $108. 6 million last week, spent the proceeds retiring its own preferred stock, and routed almost all of a $653. 1 million equity raise into its dollar reserve.
The company sold 1,690 bitcoin for $108. 6 million last week, spent the proceeds retiring its own preferred stock, and routed almost all of a $653. 1 million equity raise into its dollar reserve. Original Image Credit: Gage Skidmore / flickr. comPosted August 10, 2026 at 9:45 am EST. Strategy sold1,690 bitcoinfor$108. 6 millionbetween Aug. 3 and Aug. 9, its second straight week of selling, according to a Form 8-K the companyfiledMonday. It sold at an average of$64,262a coin, roughly $11,000 under its$75,385average cost basis, a realized loss of about$18. 8 million. Equity sales more than doubled over the same stretch, bringing in$653. 1 millionfrom6,585,682 MSTR shares, against the$290. 6 millionitraised the week before. Almost all of it,$650 million, went into the company’sUSD Reserve. The reserve now holds$4. 65 billion, up from $4. 0 billion a week earlier. Meanwhile, the remaining $3. 1 million from the common stock sale went to its cash balance. The Flywheel in ReverseStrategy put the bitcoin proceeds into retiring its own credit, repurchasing1,152,020 STRC sharesfor the same$108. 6 millionunder the Digital Credit Securities Repurchase Program it announced on June 29. That works out to about$94. 27a share, below the $100 par value on the preferred and under STRC’s$95. 01close on Friday. About$785. 2 millionof preferred buyback capacity remains and an untouched$1 billionfor common stock, the company said. Strategy’s bitcoin holdings now stand at840,447 BTC, bought for$63. 36 billion. With bitcoin near$64,975on Monday, the position is roughly$8. 7 billionunderwater. What Saylor Told InvestorsStrategy has now sold3,328 bitcoinfor about$213 millionacross two weeks, following a$216 millionsale of3,588 bitcoinfrom June 29 to July 5 thatopened the company’s financing overhaul. Executive Chairman Michael Saylor framed the shift in May as accumulation rather than retreat. “Even if we were to sell one bitcoin, we’d be buying 10 to 20 more bitcoin,” hesaidat the time. Related Listen:Strategy Sells $216M in Bitcoin. Is Saylor a Buyer or a Seller Now?: Bits + BipsAI-assisted content:This article was produced with the assistance of AI tools and was reviewed, edited, and fact-checked by a member of the Unchained editorial team before publication.