Morgan Stanley Launches Spot Bitcoin, Ethereum, and Solana Trading on E*TRADE - Unchained
Eligible E*TRADE clients can now buy, sell, and hold Bitcoin, Ethereum, and Solana through Zero Hash at a 0. 5% fee. Posted July 17, 2026 at 6:32 am EST. Original image credit: Tada Images. . .
Eligible E*TRADE clients can now buy, sell, and hold Bitcoin, Ethereum, and Solana through Zero Hash at a 0. 5% fee. Posted July 17, 2026 at 6:32 am EST. Original image credit: Tada Images /Shutterstock. comMorgan Stanleyhas completed the rollout of spot crypto trading onE*TRADE, giving eligible clients the ability to buy, sell, and hold Bitcoin, Ethereum, and Solana directly on the retail brokerage. The bank announced the launch Thursday, partnering with digital-asset infrastructure providerZero Hash. Trades execute through a linked Zero Hash account, which also custodies the assets, at a fee of0. 5%. Clients can view their crypto holdings alongside stocks and other investments, and Morgan Stanley said transfer functionality would arrive later this year. Digital-asset services are set to move to the bank’s own trust entity, Morgan Stanley Digital Trust, once it is operational. This story is an excerpt from theUnchained Daily newsletter. Subscribe here to get these updates in your email for freeMorgan Stanley is betting that trust and integration matter more to its users than novelty, citing a survey by its wealth management arm that found the top factor investors cited when choosing a crypto platform was an established company they can trust. The crypto rollout arrived alongside new retirement-planning tools, fractional-share trading, and an updated IPO center. The launch caps a year of steady crypto expansion at Morgan Stanley. The firm filed forspot Ethereum and Solana ETFsat market-low fees, introduced a money market fund for stablecoin issuers under the GENIUS Act, and has received conditional approval for anational trust bank charterto custody digital assets. Morgan Stanley first disclosed plans to bring crypto to E*TRADE in September 2025, naming Bitcoin, Ethereum, and Solana as the initial assets. Related Listen:Why You No Longer Have to Choose Between TradFi and CryptoAI-assisted content:This article was produced with the assistance of AI tools and was reviewed, edited, and fact-checked by a member of the Unchained editorial team before publication.