Bullish’s Non-Trading Revenue Overtakes Transaction Revenue as Crypto Sales Fall 44%
Bullish’s second-quarter results show why crypto platforms have to diversify from crypto: digital asset sales fell sharply, while transaction revenue contributes less than 50% to the bottom line.
2026-08-13T16:08:33. 647+02:00Thursday,13/08/2026|14:08GMTbyTanya ChepkovaBullish’s digital-asset sales fell 44% in Q2, but adjusted transaction revenue rose 24% and other revenue reached a record $62. 7 million. eToro, Robinhood and Bitget point to the same pressure on crypto trading, but Bullish’s results show how revenue mix changes the impact. Bullish’s second-quarter results show why crypto platforms have to diversify from crypto: digital asset sales fell sharply, while transaction revenue contributes less than 50% to the bottom line. Digital asset sales fell 44% year-on-year to $32. 6 billion from $58. 6 billion. Adjusted transaction revenue rose 24% to $29. 9 million from $24. 1 million, while subscription, services and other revenue reached a record $62. 7 million, more than twice the transaction figure. These figures separate three things often collapsed in crypto-exchange coverage: reported digital-asset sales, revenue earned from customer trading, and revenue generated outside the transaction business. That distinction makes sense as other platforms report weaker crypto revenue and exchanges look for income lines less dependent on trading cycles. Why Sales and Revenues Moved in Opposite DirectionsBullish’s digital-asset sales are a gross line reported under IFRS, the accounting standard used in its financial statements. The figure reflects the value of digital assets sold and can be influenced bycrypto-market conditions, but it is not the same as trading revenue earned by the exchange. Adjusted transaction revenue is Bullish’s non-IFRS measure for fees, spreads and related trading income from customers using the exchange. That distinction explains why digital-asset sales and transaction revenue can move in different directions. Bullish described Q2 as a softer trading market, but did not give a single operating reason for why adjusted transaction revenue rose while digital-asset sales fell. Non-Trading Revenue Becomes the Larger BusinessBullish’s CFO Dave Bonanno linked the result to Bullish’s broader revenue base. “Our diversified model delivered again this quarter: record subscription, services and other revenue of $62. 7 million drove adjusted revenue up 62% year over year, more than offsetting a softer trading market,” he said. Bonanno described the model as a cross-sell engine in which clients arrive through CoinDesk and Consensus and then expand across data, indices, liquidity and the exchange. One example cited by the company wasMorgan Stanley’s launch of BTC, ETH and SOLexchange-traded products using CoinDesk benchmarks, which Bullish said attracted more than $400 million in Q2 inflows. That revenue pattern contrasts with the crypto weakness reported elsewhere in the same quarter. Finance Magnatespreviously reportedthateToro’s cryptoasset revenuefell 30% year-over-year, while Robinhood’s cryptocurrency transaction revenue declined 38% to $100 million. The pressure is not limited to listed retail brokers. In a recentinterviewwith Bloomberg, Bitget Chief Executive Gracy Chen said crypto liquidity had not returned for nearly a year, and about 20% of Bitget’s average daily volume now comes from non-crypto assets, up from zero a year earlier. Bullish does not provide a direct comparison with eToro,Robinhoodor Bitget. The platforms report different metrics and operate different business models. The common point is narrower: crypto trading conditions weakened across several venues, but the revenue impact depended on how much of each platform’s business sat outside pure transaction activity. Bullish’s second-quarter results show why crypto platforms have to diversify from crypto: digital asset sales fell sharply, while transaction revenue contributes less than 50% to the bottom line. Digital asset sales fell 44% year-on-year to $32. 6 billion from $58. 6 billion. Adjusted transaction revenue rose 24% to $29. 9 million from $24. 1 million, while subscription, services and other revenue reached a record $62. 7 million, more than twice the transaction figure. These figures separate three things often collapsed in crypto-exchange coverage: reported digital-asset sales, revenue earned from customer trading, and revenue generated outside the transaction business. That distinction makes sense as other platforms report weaker crypto revenue and exchanges look for income lines less dependent on trading cycles. Why Sales and Revenues Moved in Opposite DirectionsBullish’s digital-asset sales are a gross line reported under IFRS, the accounting standard used in its financial statements. The figure reflects the value of digital assets sold and can be influenced bycrypto-market conditions, but it is not the same as trading revenue earned by the exchange. Adjusted transaction revenue is Bullish’s non-IFRS measure for fees, spreads and related trading income from customers using the exchange. That distinction explains why digital-asset sales and transaction revenue can move in different directions. Bullish described Q2 as a softer trading market, but did not give a single operating reason for why adjusted transaction revenue rose while digital-asset sales fell. Non-Trading Revenue Becomes the Larger BusinessBullish’s CFO Dave Bonanno linked the result to Bullish’s broader revenue base. “Our diversified model delivered again this quarter: record subscription, services and other revenue of $62. 7 million drove adjusted revenue up 62% year over year, more than offsetting a softer trading market,” he said. Bonanno described the model as a cross-sell engine in which clients arrive through CoinDesk and Consensus and then expand across data, indices, liquidity and the exchange. One example cited by the company wasMorgan Stanley’s launch of BTC, ETH and SOLexchange-traded products using CoinDesk benchmarks, which Bullish said attracted more than $400 million in Q2 inflows. That revenue pattern contrasts with the crypto weakness reported elsewhere in the same quarter. Finance Magnatespreviously reportedthateToro’s cryptoasset revenuefell 30% year-over-year, while Robinhood’s cryptocurrency transaction revenue declined 38% to $100 million. The pressure is not limited to listed retail brokers. In a recentinterviewwith Bloomberg, Bitget Chief Executive Gracy Chen said crypto liquidity had not returned for nearly a year, and about 20% of Bitget’s average daily volume now comes from non-crypto assets, up from zero a year earlier. Bullish does not provide a direct comparison with eToro,Robinhoodor Bitget. The platforms report different metrics and operate different business models. The common point is narrower: crypto trading conditions weakened across several venues, but the revenue impact depended on how much of each platform’s business sat outside pure transaction activity. TopicsAbout the Author:366 Articles3 FollowersTanya Chepkova is a News Editor at Finance Magnates with more than 16 years of experience in financial journalism, covering forex, crypto, and digital asset markets. Her work spans daily industry reporting and data-driven, long-form explainers focused on market structure, trading models, and regulatory shifts. Before joining Finance Magnates, she led the editorial team of a cryptocurrency-focused media outlet for six years. Her reporting combines analytical depth with clear storytelling, with particular attention to how structural changes in trading, stablecoin infrastructure, and emerging products such as prediction markets reshape the broader financial ecosystem. She covers global developments and provides additional insight into CIS markets. 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From expert-led conference sessions and industry roundtables through Business Connect, the exhibition floor and direct access to the people driving the market forward, FM Summit London 2026 is built around the conversations that matter to your business. The experience starts one day earlier with the Opening Networking Blitz on 23 November at The Folly, giving attendees the chance to connect before the main summit begins. 23 November 2026 – Opening Networking Blitz | The Folly 24 November 2026 – FM Summit London 2026 | Old Billingsgate, London Learn more: https://events. financemagnates. com/events/fmsummitlondon/Finance Magnates Summit London 2026 One Day. One Venue. One Industry. Finance Magnates Summit London returns to Old Billingsgate on 24 November 2026, bringing the financial services industry back together for its 15th edition. Meet senior decision-makers across institutional trading, technology, retail brokerage, fintech, payments and financial services for a focused day of industry discussions, business meetings, networking and new commercial connections. From expert-led conference sessions and industry roundtables through Business Connect, the exhibition floor and direct access to the people driving the market forward, FM Summit London 2026 is built around the conversations that matter to your business. The experience starts one day earlier with the Opening Networking Blitz on 23 November at The Folly, giving attendees the chance to connect before the main summit begins. 23 November 2026 – Opening Networking Blitz | The Folly 24 November 2026 – FM Summit London 2026 | Old Billingsgate, London Learn more: https://events. financemagnates. com/events/fmsummitlondon/Finance Magnates Summit London 2026 One Day. One Venue. One Industry. Finance Magnates Summit London returns to Old Billingsgate on 24 November 2026, bringing the financial services industry back together for its 15th edition. Meet senior decision-makers across institutional trading, technology, retail brokerage, fintech, payments and financial services for a focused day of industry discussions, business meetings, networking and new commercial connections. From expert-led conference sessions and industry roundtables through Business Connect, the exhibition floor and direct access to the people driving the market forward, FM Summit London 2026 is built around the conversations that matter to your business. The experience starts one day earlier with the Opening Networking Blitz on 23 November at The Folly, giving attendees the chance to connect before the main summit begins. 23 November 2026 – Opening Networking Blitz | The Folly 24 November 2026 – FM Summit London 2026 | Old Billingsgate, London Learn more: https://events. financemagnates. com/events/fmsummitlondon/Finance Magnates Summit London 2026 One Day. One Venue. One Industry. Finance Magnates Summit London returns to Old Billingsgate on 24 November 2026, bringing the financial services industry back together for its 15th edition. Meet senior decision-makers across institutional trading, technology, retail brokerage, fintech, payments and financial services for a focused day of industry discussions, business meetings, networking and new commercial connections. From expert-led conference sessions and industry roundtables through Business Connect, the exhibition floor and direct access to the people driving the market forward, FM Summit London 2026 is built around the conversations that matter to your business. The experience starts one day earlier with the Opening Networking Blitz on 23 November at The Folly, giving attendees the chance to connect before the main summit begins. 23 November 2026 – Opening Networking Blitz | The Folly 24 November 2026 – FM Summit London 2026 | Old Billingsgate, London Learn more: https://events. financemagnates. com/events/fmsummitlondon/Finance Magnates Summit London 2026 One Day. One Venue. One Industry. Finance Magnates Summit London returns to Old Billingsgate on 24 November 2026, bringing the financial services industry back together for its 15th edition. Meet senior decision-makers across institutional trading, technology, retail brokerage, fintech, payments and financial services for a focused day of industry discussions, business meetings, networking and new commercial connections. From expert-led conference sessions and industry roundtables through Business Connect, the exhibition floor and direct access to the people driving the market forward, FM Summit London 2026 is built around the conversations that matter to your business. The experience starts one day earlier with the Opening Networking Blitz on 23 November at The Folly, giving attendees the chance to connect before the main summit begins. 23 November 2026 – Opening Networking Blitz | The Folly 24 November 2026 – FM Summit London 2026 | Old Billingsgate, London Learn more: https://events. financemagnates. com/events/fmsummitlondon/Finance Magnates Summit London 2026 One Day. One Venue. One Industry. Finance Magnates Summit London returns to Old Billingsgate on 24 November 2026, bringing the financial services industry back together for its 15th edition. Meet senior decision-makers across institutional trading, technology, retail brokerage, fintech, payments and financial services for a focused day of industry discussions, business meetings, networking and new commercial connections. From expert-led conference sessions and industry roundtables through Business Connect, the exhibition floor and direct access to the people driving the market forward, FM Summit London 2026 is built around the conversations that matter to your business. The experience starts one day earlier with the Opening Networking Blitz on 23 November at The Folly, giving attendees the chance to connect before the main summit begins. 23 November 2026 – Opening Networking Blitz | The Folly 24 November 2026 – FM Summit London 2026 | Old Billingsgate, London Learn more: https://events. financemagnates. com/events/fmsummitlondon/CFD Activity Falls; MetaQuotes 1 Trillion AI Token UseCFD Activity Falls; MetaQuotes 1 Trillion AI Token UseCFD Activity Falls; MetaQuotes 1 Trillion AI Token UseCFD Activity Falls; MetaQuotes 1 Trillion AI Token UseCFD Activity Falls; MetaQuotes 1 Trillion AI Token UseCFD Activity Falls; MetaQuotes 1 Trillion AI Token UseToday’s financial news recap covers Brex Capital emerges from the controversial QRS Global broker, Interactive Brokers restores access after login issues, Leverate moves to exit Belarus's forex market Finance Magnates Daily Recap brings you the latest news from forex and CFD brokers, fintech, payments, cryptocurrency, digital assets, trading platforms, financial regulation and global markets. Get the key company news, executive moves, deals, regulatory updates and market developments of the day, in just a few minutes. New episodes published every weekday. Read more: https://www. financemagnates. com #FinanceMagnates #ForexNews #FintechNewsToday’s financial news recap covers Brex Capital emerges from the controversial QRS Global broker, Interactive Brokers restores access after login issues, Leverate moves to exit Belarus's forex market Finance Magnates Daily Recap brings you the latest news from forex and CFD brokers, fintech, payments, cryptocurrency, digital assets, trading platforms, financial regulation and global markets. Get the key company news, executive moves, deals, regulatory updates and market developments of the day, in just a few minutes. New episodes published every weekday. Read more: https://www. financemagnates. com #FinanceMagnates #ForexNews #FintechNewsToday’s financial news recap covers Brex Capital emerges from the controversial QRS Global broker, Interactive Brokers restores access after login issues, Leverate moves to exit Belarus's forex market Finance Magnates Daily Recap brings you the latest news from forex and CFD brokers, fintech, payments, cryptocurrency, digital assets, trading platforms, financial regulation and global markets. Get the key company news, executive moves, deals, regulatory updates and market developments of the day, in just a few minutes. New episodes published every weekday. Read more: https://www. financemagnates. com #FinanceMagnates #ForexNews #FintechNewsToday’s financial news recap covers Brex Capital emerges from the controversial QRS Global broker, Interactive Brokers restores access after login issues, Leverate moves to exit Belarus's forex market Finance Magnates Daily Recap brings you the latest news from forex and CFD brokers, fintech, payments, cryptocurrency, digital assets, trading platforms, financial regulation and global markets. Get the key company news, executive moves, deals, regulatory updates and market developments of the day, in just a few minutes. New episodes published every weekday. Read more: https://www. financemagnates. com #FinanceMagnates #ForexNews #FintechNewsToday’s financial news recap covers Brex Capital emerges from the controversial QRS Global broker, Interactive Brokers restores access after login issues, Leverate moves to exit Belarus's forex market Finance Magnates Daily Recap brings you the latest news from forex and CFD brokers, fintech, payments, cryptocurrency, digital assets, trading platforms, financial regulation and global markets. Get the key company news, executive moves, deals, regulatory updates and market developments of the day, in just a few minutes. New episodes published every weekday. Read more: https://www. financemagnates. com #FinanceMagnates #ForexNews #FintechNewsToday’s financial news recap covers Brex Capital emerges from the controversial QRS Global broker, Interactive Brokers restores access after login issues, Leverate moves to exit Belarus's forex market Finance Magnates Daily Recap brings you the latest news from forex and CFD brokers, fintech, payments, cryptocurrency, digital assets, trading platforms, financial regulation and global markets. Get the key company news, executive moves, deals, regulatory updates and market developments of the day, in just a few minutes. New episodes published every weekday. Read more: https://www. financemagnates. com #FinanceMagnates #ForexNews #FintechNewsPlus500 Payout Rises; Hirose Costs JumpPlus500 Payout Rises; Hirose Costs JumpPlus500 Payout Rises; Hirose Costs JumpPlus500 Payout Rises; Hirose Costs JumpPlus500 Payout Rises; Hirose Costs JumpPlus500 Payout Rises; Hirose Costs JumpToday’s financial news recap covers Plus500 declares a $182 million payout for shareholders, Hirose Financial UK's costs rise 40%, and a Chinese broker goes private. Finance Magnates Daily Recap brings you the latest news from forex and CFD brokers, fintech, payments, cryptocurrency, digital assets, trading platforms, financial regulation and global markets. Get the key company news, executive moves, deals, regulatory updates and market developments of the day, in just a few minutes. New episodes published every weekday. Read more: https://www. financemagnates. com #FinanceMagnates #ForexNews #FintechNewsToday’s financial news recap covers Plus500 declares a $182 million payout for shareholders, Hirose Financial UK's costs rise 40%, and a Chinese broker goes private. Finance Magnates Daily Recap brings you the latest news from forex and CFD brokers, fintech, payments, cryptocurrency, digital assets, trading platforms, financial regulation and global markets. Get the key company news, executive moves, deals, regulatory updates and market developments of the day, in just a few minutes. New episodes published every weekday. Read more: https://www. financemagnates. com #FinanceMagnates #ForexNews #FintechNewsToday’s financial news recap covers Plus500 declares a $182 million payout for shareholders, Hirose Financial UK's costs rise 40%, and a Chinese broker goes private. Finance Magnates Daily Recap brings you the latest news from forex and CFD brokers, fintech, payments, cryptocurrency, digital assets, trading platforms, financial regulation and global markets. Get the key company news, executive moves, deals, regulatory updates and market developments of the day, in just a few minutes. New episodes published every weekday. Read more: https://www. financemagnates. com #FinanceMagnates #ForexNews #FintechNewsToday’s financial news recap covers Plus500 declares a $182 million payout for shareholders, Hirose Financial UK's costs rise 40%, and a Chinese broker goes private. Finance Magnates Daily Recap brings you the latest news from forex and CFD brokers, fintech, payments, cryptocurrency, digital assets, trading platforms, financial regulation and global markets. Get the key company news, executive moves, deals, regulatory updates and market developments of the day, in just a few minutes. New episodes published every weekday. Read more: https://www. financemagnates. com #FinanceMagnates #ForexNews #FintechNewsToday’s financial news recap covers Plus500 declares a $182 million payout for shareholders, Hirose Financial UK's costs rise 40%, and a Chinese broker goes private. Finance Magnates Daily Recap brings you the latest news from forex and CFD brokers, fintech, payments, cryptocurrency, digital assets, trading platforms, financial regulation and global markets. Get the key company news, executive moves, deals, regulatory updates and market developments of the day, in just a few minutes. New episodes published every weekday. Read more: https://www. financemagnates. com #FinanceMagnates #ForexNews #FintechNewsToday’s financial news recap covers Plus500 declares a $182 million payout for shareholders, Hirose Financial UK's costs rise 40%, and a Chinese broker goes private. Finance Magnates Daily Recap brings you the latest news from forex and CFD brokers, fintech, payments, cryptocurrency, digital assets, trading platforms, financial regulation and global markets. Get the key company news, executive moves, deals, regulatory updates and market developments of the day, in just a few minutes. New episodes published every weekday. Read more: https://www. financemagnates. com #FinanceMagnates #ForexNews #FintechNewsSee all videos